Empire Digital Marketing Co. ("Empire DMC", "we", "us") is a digital marketing agency organized under the laws of the State of New York, United States. This policy explains what information we collect, how we use it, and what choices you have.
It covers two things:
- This website, www.empiredmc.com
- empire-dash-extractor, an internal application we operate to retrieve advertising performance data from ad accounts our clients have authorized us to manage.
1. Information we collect through this website
Information you give us. If you book a meeting or contact us, we receive what you submit — typically your name, email address, and whatever you choose to write. We use it to respond to you and to provide the services you asked about.
Information collected automatically. We use Google Tag Manager to load two measurement tools:
- Google Analytics 4, which tells us how visitors find and use the site: pages viewed, approximate location, device and browser type, and referring source.
- Meta Pixel, which measures the performance of our own advertising and allows us to show ads to people who have visited this site.
These tools set cookies and similar identifiers in your browser. They collect usage data, not the contents of what you type.
2. Information handled by empire-dash-extractor
empire-dash-extractor is an internal tool. It is not offered to the public and has no user-facing interface.
It uses the Meta Marketing API to read advertising performance data — spend, impressions, clicks and conversion counts, at the campaign and day level — from ad accounts that our clients have explicitly granted us access to manage.
What it does not do:
- It does not read, collect, or store personal information about the people who see or interact with those ads.
- It does not access Facebook or Instagram profiles, messages, friend lists, photos, or any personal content.
- It does not create, modify, pause, or run ad campaigns. Its access is read-only.
The data it retrieves is aggregate campaign performance data belonging to the client who owns the ad account. We use it solely to produce reports and analysis for that client. We do not sell it, and we do not combine one client's data with another client's.
This data is stored on infrastructure we control, with access limited to Empire DMC personnel who need it for their work.
3. How we use information
- To respond to enquiries and provide our services
- To produce performance reports and analysis for our clients
- To understand how this website is used, and improve it
- To measure and optimize our own advertising
- To meet legal, tax, and accounting obligations
We do not sell personal information.
4. Who we share information with
- Service providers who help us operate: hosting (Vercel), analytics (Google), advertising platforms (Meta, Google), and email providers. Each processes data on our behalf.
- Our clients, with respect to the performance data of their own ad accounts.
- Authorities, where we are required by law to do so.
5. How long we keep it
Enquiry correspondence is kept for as long as the relationship requires, plus any period needed for legal or accounting purposes. Campaign performance data is retained for the duration of the client relationship and for a reasonable period afterwards, so that historical reporting remains possible. Analytics data follows the retention settings of the tool that collects it.
6. Your choices and your rights
You can:
- Manage cookies through your browser settings. Google also offers an opt-out add-on for Google Analytics.
- Ask what we hold about you, ask us to correct it, or ask us to delete it. Write to hola@empiredmc.com. Our Data Deletion page explains how requests are handled and how long they take.
Depending on where you live, you may have additional rights under local law. We will honour any request we are legally required to honour, and we aim to honour reasonable requests regardless of where they come from.
7. Children
This website and our services are not directed to children under 13, and we do not knowingly collect their information.
8. Security
We take reasonable technical and organizational measures to protect the information we hold, including access controls, encrypted connections, restricted credentials, and regular backups. No system is perfectly secure, and we cannot guarantee absolute security.
9. International transfers
Empire DMC is based in the United States and works with clients and service providers in other countries. Information we handle may be processed in the United States, Argentina, or elsewhere. Wherever it is processed, we protect it consistently with this policy.
10. Changes to this policy
We may update this policy from time to time. When we do, we will change the effective date at the top of this page, and note any material change here.
11. Contact
Empire Digital Marketing Co.
State of New York, United States
hola@empiredmc.com